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Why Digital PR?...

Digital PR turns data-driven insights into sharp press releases and precise media engagements: designed to generate mentions, capture authoritative backlinks, and establish your expertise.

Get backlinks.
Rank higher.

Boost your Google rankings with quality backlinks earned through Australia’s leading publications and National news mastheads.

Authoritative backlinks are what Digital PR is all about: from there, everything else flows:

Our content secures authoritative backlinks that signal credibility and relevance: helping you climb search search results the right way.

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Traffic. Conversions. Sales. Mentions.
Shares. Brand growth. Leadership.

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King of the links, ruler of rankings

The secret sauce of SEO has been debated since millennia, though nobody disputes it. Authoritative backlinks – backlinks from credible, authoritative websites such as news outlets – are the backbone of SEO and climbing in Google.



All hail the backlink king.

And we not only stand by the backlinks we secure.

We guarantee them.

Backlink guarantee: every release must deliver a backlink—or we’ll send another release on us.

Get started with Digital PR
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For years, I’ve relied on Digital PR as a core strategy to elevate my websites to the top of Google’s search results — and the results speak for themselves. In some of the most competitive and commercially valuable financial categories, I consistently rank among the top positions.

Unlike traditional SEO tactics, Digital PR delivers more than just backlinks. It builds real authority and trust in the eyes of Google, particularly when launching into new verticals. I’ve seen firsthand how even a brand-new site can gain momentum quickly when it’s being featured and talked about on credible news sites and industry outlets.

This increased visibility doesn't just boost rankings — it opens doors. From strategic partnerships to inbound leads and media interest, Digital PR accelerates commercial opportunities faster than any other marketing channel I’ve used.

My philosophy has always been simple: rank first. And in today’s digital landscape, there’s no faster or more sustainable way to do that than through high-quality, earned media exposure.

Shaun McGowan, Owner, Money.com.au
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AI Chat Search Growth

46X
increase in 6 years

Hey GPT!

Google still dominates though AI chat is becoming the new search bar — and it’s growing faster than anyone expected.

Voice search is no longer novelty — it's native for digital-first generations.

Original research through digital PR is something that AI models desperately need: they need fresh insights.

Become their source, optimised to prioritise you in AI and voice search

51%

Smartphone users globally were using voice search daily.

Juniper Research/Statista, 2024

Ready to discuss your digital PR needs?

Book an Appointment with Digital PR
Free 30 minute meeting

Offset
media.

Think Paid is your only channel in the short-term?

In six months, with DigitalPR, you can offset paid media with organic search: reducing CPL and improving conversion and lead quality.

1.8X

Increase conversion

Organic Traffic converts 1.8x than Paid Media.

First Page Sage, 2025

"The growth in rankings and traffic from their backlinks was awesome."

David Green, CEO, Green.com.au
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It doesn't stop there...

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Establish authority

Being visible is easy. Being trusted? That’s where we come in.


We don’t just get you seen—we get you taken seriously. Authority starts with showing up in the places that matter.

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Build brand

Your brand isn’t just what you say: it’s what others say about you.



We make sure they’re saying the right things, in all the right places.

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Blue Check?

Our research and press coverage don’t just get you noticed—they help you get verified in Social. (Fact: Media mentions are a key factor in getting verified on social platforms.)

More importantly, they show your audience you’re the real deal.

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Featured, pronto

We do the prep so we’re ready when you are. Need a release fast?


We’ve got the story and the system.

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Get Amplified

The research and content we create is designed for amplification — sparking engagement on social and fuelling campaigns.


As part of our service and working with your brand kit, we produce quality and timely social assets, including video and interactive content.

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Add trust.

Verified by DigitalPR.com.au seal

Our flexible widget can be embedded and styled on websites, apps and other applications and as your business is mentioned in leading news outlets and featured publications, your “As seen on” dynamically reflects that. All verified by DigitalPR.

Ready to discuss your digital PR needs?

Book an Appointment with Digital PR
Free 30 minute meeting

How we do it?

By following a process and using experience to create content that knows how to fight.

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  • Writing

    Our researchers are smart.
    Our writers write great content.
    Their words, not ours.

    01
  • Publishing.

    We find the targets.

    We find the angle.
    And we get you published.

    02
  • Amplifcation

    We chase the mentions.
    We fight for backlinks.
    And we amplify the message..

    03

We call this methodology “The Backlink Effect”

Ready to discuss your digital PR needs?

Book an Appointment with Digital PR
Free 30 minute meeting

How we do it?

As an agency, we believe the journey is as important as the destination. Which is why we're guided by five important principles.

Nothing Without a Narrative

  • Clear campaign intent

  • Unified client alignment

  • Strategic story arcs, not just stunts

Show, Don't Just Share

  • Ready-to-deploy (social) assets

  • Further data for deeper engagement

  • Preparedness to go further

Be Newsroom Ready

  • Nail the angle and the why-now

  • One-page press packs

  • All assets ready and deployed

Follow the Signals

  • Real-time media monitoring

  • Social listening for emerging chatter

  • Agile hook tweaks based on appetite

Celebrate the wins, 
Learn from the Links

  • Share coverage and link metrics

  • Ampligy standout placements

  • Program analysis and insights

+ We report.

Our packages:

Start smart. Scale Smarter.

Pilot Package

Prove the concept.

$6,500 / month

Get started with the Pilot
  • 3-month program

  • 1 Release per-month

  • 100% Backlink Guarantee

  • Trusted widget “Verified by Digital PR”

  • Visual Release

  • Social Amplification

  • Primary Research

  • Media Roadmap

ADDITIONAL INFO
  • One release/month: half the pace of our full program, for a lighter commitment.

  • No research roadmap: we cut straight to crafting your story—faster turnaround, lower cost.

  • Big-impact backlinks: same focus on authoritative outlets; no compromise on link quality.

  • Performance Guarantee: earn a backlink: or we’ll go again at our expense.

Growth Package

Prove the concept.

$10,000 / month

Kick start the Growth
  • 6-month program

  • 2 Releases per-month (incl Visual)

  • 100% Backlink Guarantee

  • Trusted widget “Verified by Digital PR”

  • Visual Release

  • Social Amplification

  • Primary Research

  • Media Roadmap

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ADDITIONAL INFO
  • Two releases/month (including visual releases): double the outreach cadence with both standard and rich-media releases

  • Primary research & comprehensive media roadmap: data-driven insights shape every story and target the right outlets

  • Social amplification: proactive posts and rich content on demand to maximize reach.

  • Performance-ready for scale & true authority: consistent, high-quality backlinks that drive towards thought leadership.

Case  Study

Helping Green.com.au generate more green

Green.com.au is an industry leader in solar panels, solar inverters and solar batteries. They were growing fast—our backlink effect kicked it into overdrive.

What we did

  • Implemented PR and media strategy

  • Deep research, including market research
6-month research, targeted release and backlink program

  • Media management and monitoring

Results

  • Growing mentions and backlinks with each release

  • Research cited in industry publications and websites

  • Measurable growth of quality leads and sales

Working with DigitalPR has been an excellent investment. Their program launched quickly and precisely, we were part of the journey and the ROI has been awesome. Cannot recommend DigitalPR and the team enough.

David Green, CEO,
Green.com.au

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Ready to discuss your digital PR needs?

Book an Appointment with Digital PR
Free 30 minute meeting