Digital PR turns tactical research into sharp releases and targeted media moves—built to earn coverage and authorative backlinks.
Boost your Google rankings with quality backlinks earned through Australia’s leading publications and National news mastheads.
Authoritative backlinks are what Digital PR is all about: from there, everything else flows:
Our content secures authoritative backlinks that signal credibility and relevance: helping you climb search search results the right way.
The secret sauce of SEO has been debated since millennia, though nobody disputes it. Authoritative backlinks – backlinks from credible, authoritative websites such as news outlets – are the backbone of SEO and climbing in Google.
All hail the backlink king.
For years, I’ve relied on Digital PR as a core strategy to elevate my websites to the top of Google’s search results — and the results speak for themselves. In some of the most competitive and commercially valuable financial categories, I consistently rank among the top positions.
Unlike traditional SEO tactics, Digital PR delivers more than just backlinks. It builds real authority and trust in the eyes of Google, particularly when launching into new verticals. I’ve seen firsthand how even a brand-new site can gain momentum quickly when it’s being featured and talked about on credible news sites and industry outlets.
This increased visibility doesn't just boost rankings — it opens doors. From strategic partnerships to inbound leads and media interest, Digital PR accelerates commercial opportunities faster than any other marketing channel I’ve used.
My philosophy has always been simple: rank first. And in today’s digital landscape, there’s no faster or more sustainable way to do that than through high-quality, earned media exposure.
Google still dominates though AI chat is becoming the new search bar — and it’s growing faster than anyone expected.
Voice search is no longer novelty — it's native for digital-first generations.
Original research through digital PR is something that AI models desperately need: they need fresh insights.
Become their source, optimised to prioritise you in AI and voice search
Smartphone users globally were using voice search daily.
Juniper Research/Statista, 2024
Think Paid is your only channel in the short-term?
In six months, with DigitalPR, you can offset paid media with organic search: reducing CPL and improving conversion and lead quality.
Increase conversion
Organic Traffic converts 1.8x than Paid Media.
First Page Sage, 2025
"The growth in rankings and traffic from their backlinks was awesome."
Being visible is easy. Being trusted? That’s where we come in.
We don’t just get you seen—we get you taken seriously. Authority starts with showing up in the places that matter.
Your brand isn’t just what you say: it’s what others say about you.
We make sure they’re saying the right things, in all the right places.
Our research and press coverage don’t just get you noticed—they help you get verified in Social. (Fact: Media mentions are a key factor in getting verified on social platforms.)
More importantly, they show your audience you’re the real deal.
We do the prep so we’re ready when you are. Need a release fast?
We’ve got the story and the system.
The research and content we create is designed for amplification — sparking engagement on social and fuelling campaigns.
As part of our service and working with your brand kit, we produce quality and timely social assets, including video and interactive content.
Our flexible widget can be embedded and styled on websites, apps and other applications and as your business is mentioned in leading news outlets and featured publications, your “As seen on” dynamically reflects that. All verified by DigitalPR.
By following a process and using experience to create content that knows how to fight.
The Backlink Effect: our signature methodology built on the powerful ripple that starts with a single backlink.
Crafting compelling, data-driven, newsworthy content that naturally attracts attention.
Securing placements on authoritative sites that not only builds credibility but also strengthens your brand’s presence in search.
Chasing mentions and syndication. Social engagements, mentions and shares. And locking down every valuable backlink driving brand growth, authority and measurable results.
Because with the right link, everything else follows.
As an agency, we believe the journey is as important as the destination. Which is why we're guided by five important principles.
Clear campaign intent
Unified client alignment
Strategic story arcs, not just stunts
Clear campaign intent
Unified client alignment
Strategic story arcs, not just stunts
Clear campaign intent
Unified client alignment
Strategic story arcs, not just stunts
Clear campaign intent
Unified client alignment
Strategic story arcs, not just stunts
Clear campaign intent
Unified client alignment
Strategic story arcs, not just stunts
You don't need more options. You need the right one.
6-month program
PR Strategy
New research monthly
1 - 2 releases monthly
Social asset development
Dynamic media monitoring
Full reporting
Note: May require upfront, paid user research depending on the business niche.
One-off extensive research report
Your name on the cover. Everyone else reads it.
Set the industry agenda
Fully designed and distributed
Available on the Growth Plan
Green.com.au is an industry leader in solar panels, solar inverters and solar batteries. They were growing fast—our backlink effect kicked it into overdrive.
Implemented PR and media strategy
Deep research, including market research 6-month research, targeted release and backlink program
Media management and monitoring
Growing mentions and backlinks with each release
Research cited in industry publications and websites
Measurable growth of quality leads and sales
Working with DigitalPR has been an excellent investment. Their program launched quickly and precisely, we were part of the journey and the ROI has been awesome. Cannot recommend DigitalPR and the team enough.
